Join Tassl's CEO, Melissa Schipke and MIT's Director of Engagement Analytics, Ryan Bersani, as they review different scenarios and talk about how to leverage and interpret the data. Dive a little deeper with us during our workshop on advanced engagement analytics and get a better understanding of what all those crazy charts mean and how to turn it into actionable intelligence. Ryan Bersani is the director of engagement analytics at the MIT Alumni Association where he champions the use of analytics to support strategic decision making within all areas of the MITAA. In his role, he seeks explanations for what motivates MIT’s alumni to engage with and support the Institute. His comprehensive analyses and innovative visualization tools have been transformative for his colleagues and for MIT’s volunteer leadership. Prior to joining the MITAA in 2014, Ryan spent seven years at Boston University Development & Alumni Relations where he worked in a wide range of roles in annual giving, communications, alumni relations, and in school-based development.